Aveluna Industrial Design Studio
Aveluna Industrial Design Studio
The X17 product line was created in honor of the enduring legacy of Valeri Borisovich Kharlamov, one of the most iconic figures in the history of Soviet hockey. Founded by his family, the brand stands as a mark of respect for a sporting heritage defined by discipline, brilliance, and uncompromising excellence.
Kharlamov’s victories on the ice remain a source of inspiration for generations of players who continue to pursue their own paths to achievement — in sport, and in life.
The collection brings together hockey bags, coach bag, team backpacks, and a complete range of training and everyday apparel designed for hockey and multi-sport performance.
Every product was conceived and developed from the ground up. From the earliest sketches to final production, each stage reflects a deliberate, considered approach to function, durability, and design integrity.
Development was shaped by extensive testing — of form, materials, and construction. Each item passed through numerous iterations, refined through trial and correction, until it reached the standard required for serial production. Nothing was rushed; every detail earned its place.
Textile fabrics and bag materials demand fundamentally different expertise. Their composition, density, and technical behavior require distinct machinery and manufacturing processes.
Few facilities are capable of producing both at the same level of quality. Our production base unites these disciplines under one roof, allowing full control over craftsmanship across apparel and equipment alike.
Structured bags present unique challenges in packaging and transportation. From the earliest design stages, bag construction is engineered to fold into a compact form, reducing overall packaging volume.
This approach preserves structural strength while optimizing logistics efficiency — a balance of intelligence and restraint.
Each item is completed with a full set of custom-designed labels, tags, and branded packaging.
All products undergo mandatory certification and marking in strict accordance with current regulations, ensuring compliance without compromising aesthetic integrity.
Framed hockey bags are assembled at our own facility using materials and construction methods that allow for long-term serviceability. Components subject to natural wear can be replaced during use, extending the life of the product and reinforcing a philosophy of longevity over disposability.
